It
was a fun filled evening as Mang Inasal held its first ever Media and Bloggers'
Night last August 1, at T.E.A.T.R.I.N.O. in Promenade, Greenhills. Mang Inasal
held this event to celebrate the launching of its newest campaign: I <3 Mang
Inasal, a look back into the reasons why we Filipinos have fallen in love with
this brand, and a look forward to bigger things to come.
Mang
Inasal invited friends from Media and well-known bloggers to a night of fun
events, games, and the launch of the brand's main marketing campaign, two more
reasons to love Mang Inasal: the Mang Aawit Project, and the Grand Gadget
Giveaway; and the announcement of its 400th store opening on August 5, at the
Vmall Carpark in Greenhills. Two lucky audience members also walked away with
brand new ASUS Eee Pad Transformers.
The
Mang Aawit Project is Mang Inasal's way of enriching the OPM scene. The project
aims to aid eight deserving artists music grants and exposure to a wider audience
as Mang Inasal shows its support for OPM. The Grand Gadget Giveaway is a
promotion which raffles off ASUS Eee Pad Transformers and special I Love Mang
Inasal USB Ballers everyday. To join, a customer simply has to purchase 250
pesos worth of product from Mang Inasal and they have a good chance to be a
lucky winner for every day of the month of August.
Registration
began at 4:30 in the afternoon, followed by an hour of fun exciting events such
as the Rock Band Challenge where members of the audience held their own
concerts onstage while playing to the music of Rock Band 2, The Beatles, and
Guitar Hero. at 6:00pm, the program proper began with a welcome message from
Gil P. Abela, General Manager of Mang Inasal; who talked about the history and
programs of Mang Inasal. Following him was Enri Ruiz, Marketing Manager who
gave a talk about how loving Mang Inasal was the same as loving the
Philippines. And lastly, he was joined by Chris Cahilig, program director of
the Mang Aawit project as they introduced the eight artists that would become
the Mang Inasal Mang Aawits.
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