Play Freerice and feed the hungry

Monday, November 20, 2017

Seda Vertis North a canvass for Philippine design, talent, and hospitality

With a total of seven properties in its portfolio, Ayala Land Hotels and Resorts Corporation’s wholly-owned
hospitality brand Seda has built a Quezon City hotel that affirms its current status as a well- established
homegrown brand in a highly competitive industry long dominated by international chains.

The largest hotel in Quezon City, Seda Vertis North is a departure from the brand’s previous boutique
size and scale. Its 700square meter ballroom has been envisioned as a venue for important conferences as well as weddings and other prominent social gatherings. Moreover, the hotel catering to business and leisure travelers has 438 contemporary guest rooms, almost double the number of rooms in the inventories of Seda’s first generation of hotels.

“Seda is now more at home with its success and this is reflected in our scale,” explains Group General Manager Brett Hickey. Other Seda hotels throughout the country-- including the first property in BGC -- were built to complement a growing business district. Seda Vertis North was designed not just to cater to the emerging Vertis North business district but to also meet the demands of other communities in the largest city of Metro Manila, other northern cities including those in neighboring Bulacan province.


Its lobby hues to the original Seda design vision of being a timeless, contemporary hotel with a distinct Filipino sensibility. But is easily more than double the size of most Seda lobbies “heightening one’s sense of arrival,” according to Edwin Yabut, Ayala Land Assistant Vice-President and head of the Seda Vertis North project design team. The visitor is naturally drawn to one of the lobby seating areas – some highlighted by solid wood communal tables which hold the familiar bank of Mac computers for browsing and which distinguish all Seda lobbies.

Lobby_Seda Vertis North

Other groupings have engaging triangular sofas complemented by center tables that resemble outsized billiard balls. Still others are focused on iconic pieces by global Pinoy furniture designers Kenneth Cobonpue and Vito Selma and sculptress Ann Pamintuan – natural settings for guests’ Facebook and Instagram posts. “Seda has always been a canvass for Filipino design talent,” according to Yabut.  At the Vertis North property, Filipino artistry is also celebrated through art pieces by photographer Jaime Zobel de Ayala and other visual artists and through furniture and furnishings by Philippine manufacturers.


The hospitality brand’s evolution into the premium category is best exemplified nevertheless by Seda
Vertis North’s all-day dining facility, Misto. Designed to seat as many as 250, the restaurant also has a show kitchen with various stations and an extensive buffet including delectable pastries that changes with the seasons and diners’ tastes. Communal wooden tables, like those at the lobby, likewise add warmth and an element of surprise to the smart casual dining outlet. The long tables are not just for groups but also for individuals who may wish to share meals in this age of shared office spaces and ride sharing.  “It’s our way of promoting social interaction among individual business travelers who, because they spend a long time alone on the road, may want some company during meals,” according to Hickey. The Seda Vertis North guest may also choose to dine at a soon-to-open top-end Chinese restaurant or to take
a meal of appetizers and other light dishes with drinks at the hip Straight Up Roof deck bar, which offers al
fresco seating and stunning views of the surrounding cityscape.


But the heart of Seda Vertis North, and every Seda hotel for that matter, is its spacious guest room which is both welcoming as well as multi-functional. The hotel’s 32-sqm. deluxe room as well as its club rooms and suites were conceptualized to “have a residential feel,” explains Yabut, beginning with warm colors to add punch to an otherwise neutral palette. A triangular sofa with a round accent table that can easily hold a meal or a laptop are thoughtful touches. Paired with an ottoman, the movable table easily transforms from dining to meeting to working table – depending on the guests’ need. The room’s versatility and warmth is further complemented by the use of asymmetrical balance.

Unlike the usual hotel room where the two sides of a bed may have identical arrangements consisting
of a night table, desk lamp and art work, this is not the case in Seda Vertis North. The night tables are not the same color. The wall panels behind them likewise differ. “These touches add visual interest to the room without detracting from the space’s functions,” explains Yabut. The 160 sqm. Presidential Suite with its own living and dining spaces reflects the same contemporary look and likewise employs asymmetrical balance to make its spaces lined with deep-pile carpets more engaging. The largest room in the hotel also includes luxuries like an en suite bathroom and dressing room, deluxe drop-in bathtub and round-the-clock butler service.

Fitness Center
At the third floor where a pool surrounded by a spacious pool deck and spa are located, Filipino furniture
artistry is highlighted in the outdoor seating areas, sun deck, pool bar and dressing areas. The pieces by Selma, Cobonpue and Pacific Coast, among other suppliers, are all locally sourced, with most of them made in Cebu.

The hotel’s amenities and facilities are further complemented by the entertainment and retail options at the neighboring Ayala Malls Vertis North. Cutting-edge technology intersects with new retail and dining concepts to bring the mall experience to new levels at the malls’ Japan Town, Korean Town and Urban Turf.

Facade Photo

The shopping and dining areas that integrate popular themes with holograms and augmented realities will soon make Ayala Malls Vertis North the go-to place for millennials and the young at heart. Ayala Mall Vertis North is also be the home of the Philippines largest movie screen and recliner seat cinemas. But more than the “hardware” available to Seda Vertis North’s guests, the hotel’s “software” or service component is what will drive guests to return, says Hickey. “Since its founding in 2012, Seda has been drawing from innate Filipino hospitality and combining it with high levels of training to meet the needs of global travelers.” He has set for himself the task of sharpening his colleagues’ eye for details so they are fully aware of the expectations of the international guest seeking premier accommodations.

Hickey is pleased that the Vertis North hotel can draw from the growing success of the brand. As Seda further expands to more market segments, he assures clients that the hotel will continue to be benchmarks for Filipino hospitality and service excellence



Sunday, November 19, 2017


RUNRIO, Tourism Promotions Board Philippines and the Clark Development Corporation announces the upcoming Clark Sunset Marathon happening on December 9, 2017, at the Parade Grounds of Clark Freeport Zone in Pampanga at 4pm. It is the first of its kind ever conceptualized in the Philippines. 

Andrew Neri - RUN RIO EVENTS INC. Franco Bambico - RUN RIO EVENTS INC. and NOEMI JULIAN - Clark Tourism Promotions Manager - Clark Development Corporation

The Clark Sunset Marathon is a race conceptualized and organized by RUNRIO, Inc. and was inspired by the fact that in tropical countries like the Philippines, the weather is mostly hot and humid. A night run is the perfect running event for running enthusiasts to have a cooler and more exciting race experience. 
Clark Sunset Marathon features running categories in 5KM, 10KM, 21KM and 42KM with the full marathon’s gun start happening at 5pm. The 21KM, 10KM and 5KM follow shortly at 5:15pm, 5:30pm and 5:45pm respectively. 
The race event is expected to attract a total of 5,000 running enthusiasts coming from all parts of the country, as well as runners from other parts of the world. “The Clark Sunset Marathon comes at an opportune time when we are being very aggressive in promoting Clark Pampanga as one of the country’s premiere tourist hub.” Said Noemi Julian, manager, Clark Development Corporation, Tourism Promotions. 
This landmark running activity is inspired by other world-famous famous running events such as the Boston Marathon, New York Marathon, Singapore Marathon, and the Tokyo Marathon, and is expected to put the country on the global map as a destination for running enthusiasts. 
In partnership with Tourism Promotions Board Philippines and Clark Development Corporation the Clark Sunset Marathon aims to establish Clark, Pampanga as a venue of world-class running events in the Philippines. The activity also aims to establish this event as a premiere international marathon foot race in the country by securing route standard accreditation from AIMS/IAAF, the international governing body for distance races in the world. 
“The development of Clark International Airport, including the construction of a P12-billion passenger terminal will not only provide running enthusiasts easy access to attend this event, but will also open new opportunities for both tourist and business groups in Clark Pampanga” added Julian.  
Running coach Rio dela Cruz of RUNRIO Events, Inc. is proud of this ambitious running event that will not only promote the sport of running, but more importantly, promote the country as well and boost tourism. 
“When we started conceptualizing the Clark Sunset Marathon, we wanted to have a first class running experience that targets not only local runners but also foreign running enthusiasts. We thought of a running event that can be compared to world-renowned marathons such as Boston Marathon, Singapore Marathon, New York Marathon among many others. And our goal is not just a one-time event. But to have an annual running event that will make our country one of the top running destinations” said dela Cruz. 
For the inaugural year, runners can choose five categories and their cut-off times. 42K-7 hours, 21K - 4 hours, 10K – 2 hours and 5k – 1 hour. 
Since Clark has an international airport, Clark Sunset Marathon is also targeting foreign runners to join the race that will culminate with the Clark Sunset Marathon Music Festival, an after party celebration at the finish line. The activity will showcase DJs that will provide the party atmosphere of the running event. “We at RUNRIO want to give a one-of-a-kind experience to all the participants. We staged this running event on a Saturday evening so that the participants will have a relax and “chill-type” of an experience.  It will be a night of running and partying with DJ Ashley Rivera and DJ Tom Taus dishing out the coolest music. This will make sure that participants, their families and friends will have a good time,” said Andrew Neri, managing partner, RUNRIO Events, Inc. Clark Sunset Marathon is made possible by Gatorade, the official sports drink, ActiveHealth, the official sports system solution, Garmin, the official timing partner and Solar Sports as the official media partner. The first running event of its kind in Clark, Pampanga is also made possible by Nizoral and Nyxsys.
For more information, visit www.runrio.com or like the official Facebook page, https://www.facebook.com/runrioeventsinc/. 

Saturday, July 16, 2016

24th Defense & Sporting Arms Show 2016

In a society where my safety is unsure, I choose to be able to defend myself.
SELF-DEFENSE. IT'S MY CHOICE. Know your options.


#ChangeIsComing #ILoveMyFamily #KeepMyFamilySafe #PNPChief #BatoDelaRosa





PNP Chief Police Director General Ronald Dela Rosa attended the opening ceremony of the 24th Defense and Sporting Arms Show (DSAS) organized by the Association of Firearms and Ammunition Dealers of the Philippines, Inc. (AFAD) as the guest of honor and speaker on July 14 at the Mega Trade Hall, SM Mega Mall in Mandaluyong City.


The five-day event includes free seminars on the License to Own and Possess Firearms (LTOPF), exhibits of new firearms, gun accessories and shooting apparel, and Firearms Caravan.


AFAD also allotted a booth in honor of the policemen who were killed while performing their duty of protecting the public.






The PNP through the Civil Security Group (CSG) and Firearms and Explosives Office (FEO) is in partnership with AFAD in promoting responsible gun ownership in the country. (PNP-PIO Photo)

B2BCarshow Off Road Show Philippines: update

GET READY FOR MORE  #OffRoadShow #Philippines


This is your #AdventureLifestyle
1. #CEBU - September 11, - Soft Trail
#PAMPANGA - October 22-23 - Pinatubo
#MANILA - February, 2017 - Metrowalk
#DAVAO - June, 2017 - SM Lanang Premier

United Football League Philippines : Current League Standings

#UFL2016 Current League Standings


Leaders Global FC and Ceres-La Salle F.C. have a firm hold on first and second place.

United Football League Philippines

#UFL2016 It's a top of the table clash this Sunday!

7:30 AM:
Pasargad FC vs Nomads FC
1:45 PM:
Stallion Football Club Philippines vs Green Archers United
4:00 PM: Ceres-La Salle F.C. vs Global FC

United Football League Philippines:

#UFL2016 It's going to be a big one today at the Rizal Memorial Stadium!

7:30 AM: Forza Futbol Club vs Agila MSA FC
1:45 PM: Laos FC vs JP Voltes Football Club
4:00 PM: Loyola Meralco Sparks FC vs KAYA Futbol Club