Play Freerice and feed the hungry

Sunday, September 25, 2011


(L-R: SVP for SM Cinema Mr. Edgar C. Tejerero, Korean Ambassador Mr. Hye Min Lee
and SM Prime Holdings Inc. President Mr. Hans T. Sy)

The 2011 Korean Film Festival themed “7 Different Colors of Love” was formally opened on a Red Carpet Premiere of the film, “Secret Reunion” at the Mall of Asia Cinema 6 on September 19, 2011. SM Prime Holdings Inc. President, Mr. Hans T. Sy together with SM Cinema’s Senior Vice President, Mr. Edgar C. Tejerero welcomed the Guest of Honor, the Ambassador of the Republic of Korea Mr. Hye Min Lee.

The Film Festival is one of the highlights of the Korean Tourism Month Celebration that aims to promote Korean culture and tourism through films. The movies are screened for free and open to the public from September 20 to 25 at SM Cinema North EDSA, Mall of Asia and Sept. 28 to October 2 at SM Cinema Cebu.  The festival features the seven top Korean films : Secret Reunion, Scandal Makers, A Happy Life, My Dear Enemy, Hwang Jin Yu, For Eternal Hearts and Christmas In August.  

SM Cinema’s commitment to strengthen cultural exchange through films continues as it opens its doors to more International Film Festivals.

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