Santa Monica, CA — The video for “Scream & Shout,” the new single from multi-platinum producer and songwriter will.i.am and featuring Britney Spears, has racked up nearly 18 million views on VEVO since its premiere on November 28th. The video was directed by Ben Mor and can be seen http://vevo.ly/SreWo2. The song is also featured in the new TV campaign for BEATS BY DRE, which can be seen http://youtu.be/N6vTMVwMI8A.
Produced by Lazy Jay, “Scream & Shout” climbed to No. 1 on the iTunes Singles chart. The relentlessly catchy dance track, featuring will.i.am’s trademark minimalist beats, hit the top spot on November 29th and remained lodged there for nearly a week after will.i.am and Spears premiered the eye-popping video on The X Factor US. (will.i.am has served as a guest mentor for X Factor judge Spears this season.)
“Scream & Shout” is the lead “Playlist” review in this week’s Rolling Stone, who wrote: “Take cover, America! … the nation’s radio programmers don’t stand a chance. Undeniable!”
USA Today chose “Scream & Shout” as its “Single of the Week” saying it “will get in your head and stay there.” Entertainment Weekly has praised the track as “weird in all the right ways. Brit puts on her best British accent, and The Black Eyed Pea and producer Lazy Jay give her a quirky restless-leg Eurobeat to ride.”
A seven-time Grammy Award-winner, will.i.am is known not only for his work with The Black Eyed Peas, who have sold 31 million albums and 58 million singles worldwide, but also for his work with some of the entertainment industry’s biggest names, including Spears, Michael Jackson, Rihanna, Usher, Nicki Minaj, David Guetta, and film composer Hans Zimmer. Recognized and honored by numerous industry organizations, will.i.am is the recipient of multiple Grammy Awards, a Latin Grammy Award, an Emmy Award, two NAACP Image Awards, a VH1 Do Something Award, the BMI President’s Award and a 2008 Webby Award.
Multi-platinum, Grammy Award-winning worldwide pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history. Her musical career boasts nearly 100 million albums sold worldwide, five No.1 debut albums and 24 Top 40 songs. Britney’s achievements include three MTV Video Music Awards for Video of the Year, Best Female Video and Best Pop Video for “Piece of Me,” and in 2011 she was honored with MTV’s Video Vanguard Award, the network’s lifetime achievement award given to musicians whose talent has had a profound effect on pop culture. Britney is Billboard’s Best-selling Female Artist of the Decade (1998-2008), and in 2003, she received a star on the Hollywood Walk of Fame, becoming one of the youngest honorees ever.