Host Ramon Bautista & DJ Leeza
More creators and designers heeded the challenge put up by PONY FOOTWEAR when the brand launched the “Pony Show Off 2: Poster Art and Digital Film Competition.” Tasked to interpret the tagline “Let’s Get It On” using images, digital design, creative videos and a short narrative, hundreds of entries have been submitted but only a few were hailed as the best of the best. Most of the entries submitted truly captured the spirit of the brand, as well as the character of those who wear it—two important criteria in the judging.
Ramon Bautista & Paloma
Pony is an American brand of footwear and apparel founded in Brooklyn, New York in 1972. Pony has since become a top global athletic brand and, by the ‘80s, its sales figures have reached over US$800 million. At this point, champion athletes in the World Cup, Super Bowl, NBA and the likes had been seen wearing Pony.
ideal visionary winner- Patrick Si with Dr Joseph Dela Tore of ideal vision
A 2001 re-launch of the brand had seen more and more entertainment celebrities forming an association with Pony Footwear. In the next two years, Pony clothing and footwear became associated with rebel rockers like Staind, Limp Bizkit and Korn—whose lead singer Jonathan Davis even had his own signature Pony shoes that he would wear during live performances.
Lala nadal & friends
With its rebel streak and fiercely unique character, Pony became the brand known for espousing individuality, freedom of expression and living up to one’s potential. These are also the very ideals at the core of the Pony “Show Off” competition, which is already in its second year in the country.
Donna Santos - Pony Marketing manager & Dan Buenaventura of Status MAgazine
Toasting the creators during the awards night on November 21, held at 7th High in Bonifacio High Street, Pony threw a rousing party/concert with performances by Absolute Play, newbie solo act Isabella De Leon, Kitchie Nadal and Barbie Almalbis. On hand to present special awards were one of FHM’s Sexiest, Paloma, and even actor Baron Geisler, a recent addition to the roster of Pony brand ambassadors.
Barbie Almalbis & Isabela Deleon
The Finals Night—hosted by DWLS jock DJ Leeza and Internet action star and “ultimate heartthrob” Ramon Bautista—gave props to the creators and their ideas by handing out Special Awards like: Best Illustration to Rolan Gutierrez and his poster art entry “Break The Silence”; Best Cinematography for the digital film entry “Mating Season” by Ralph Aldrin Quijano; and acting award called Most Astig Performer in Digital Film to Miguel Reyes who played Nuynuy in Sandra Santiago’s entry “Dollhouse”; and the Ideal Visionary award to Sean Patrick Si for his “40 Ways To Use Pony” entry.
Just as the contest was open to everyone, voting was likewise open to the public. The online votes translated to the other two special awards given to the entries with the most number of “Likes” on Facebook. For the Poster Art category, this recognition was given to “Footsicle” by Paul Andrew Vito; for the Digital Film category, to “40 Ways To Use Pony” by Sean Patrick Si.
The main winners of the Pony Footwear “Show Off 2” Poster Art category were: First Prize – “Knock Out” by Frances Kim De Guzman; Second Prize – “Punk You!” by Henry Cruz; and Third Prize – “Art of Cheating” by Jessica Mariz Ignacio. For the Digital Film category, the major awards went to: First Prize – “Super Pony” by Minami Iwayama; Second Prize – “Dollhouse” by Sandra Santiago; Third Prize – “Against The Flow” by Anthony Luis Tanigue.
Each prize winner for both Poster Art and Digital Film categories received cash prizes of P40,000 cash plus P10,000 worth of Pony shoes for First Place; P20,000 cash and P5,000 worth of Pony shoes for Second Place; and P10,000 cash and P5,000 worth of Pony shoes for the Third Place entries. The “Pony Show Off 2: Poster Art and Digital Film Competition” was brought to you by Pony Footwear, with Media partners The Manila Bulletin, Garage Magazine and Clavel magazine; with special thanks to Ideal Visions and Wet & Wild!