Play Freerice and feed the hungry

Friday, February 22, 2013


“Bem vindo!” “Welcome!”

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There’s no more appropriate greeting on the lips of Fila fans this year as they salute 2013 with the much anticipated annual Fila Polo Cup, this edition promising to be more colorful than ever because of its unique theme: Brazilian Carnival!

Fabio_logo   Georgina_logo   Tim_logo

Fila Polo Cup 2013 is slated to happen on February 10 at The Manila Polo Club at Forbes Park, with the Low Goal game at 2:00pm, the High Goal game at 4:00pm, and the festivities at 6:00pm with more glitz than ever before. Hosting duties are in the capable hands of Brazil-born actor and FILA endorser Fabio Ide, with entertainment to be provided by Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers, and Talentadong Pinoy Hall-of-Famer Astroboy.

Fabio Ide_Wanda Louwallien

Fabio Ide and Wanda Louwallien 

Expect many of Manila’s finest to grace the event, including Fabio’s fellow FILA endorsers Georgina Wilson, Borgy Manotoc, Tim Yap, and FILA’s first couple, the ever gorgeous president and CEO of FILA Philippines Cris Albert, and husband and company chairman Butch Albert who also happens to be celebrating his birthday on this month of hearts.

Butch Albert 

Butch Albert



The entertainment has been especially prepared to bring the concept to its full. Guarana is the country’s leading proponent of traditional and authentic Bossa Nova and Samba. The Escola de Samba de Manila, founded by the same minds behind Guarana, has taken unto itself the task of bringing Brazilian Carnival to the event with their bright, festive colors and infectious, pulsating rhythms. This is as close as we can get to an authentic Mardi Gras festival without leaving the country!



Astroboy will not disappoint with his fiery display of fierceness and fabulosity. He is Manila’s premiere hoop artist and a Talentadong Pinoy Grand Champion, as well as a Hall of Famer from 2011 to 2012. Astroboy is largely self-taught, learning the art of the hula-hoop in Paris, and honing his talent as part of the New York-based troupe The Gyronauts.

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JM Rodriguez, Ayam Barredo and Hans Montenegro

Nix Alanon_Rajo Laurel

Nix Alanon and Rajo Laurel

Patrick Rosas_Italian Ambassador Massimo Roscigno_Cris Albert_Maurice Arcache_Marivic Rufino

Patrick Rosas, Italian Ambassador Massimo Roscigno, Cris Albert, Maurice Arcache and Marivic Rufino

Why Brazilian Carnival? Merely because when it comes to emotion, color, atmosphere, and sheer over-the-top joyous celebration, there’s nothing that beats the Brazilian method. This is a perfect welcome for FILA’s bigger direction in 2013, a new era for the brand that features innovation while still taking its cues from a rich and storied past. FILA is the oldest and wisest of the brands, and throughout its history, it has stayed true to boldness, color, and design. Fans can look forward to more of this, but taken to a whole new level.

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Anton San Diego, Cris Albert, Andrew Wolff, and Chris Everingham

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Club Muah Girls and Tessa Prieto Valdez

New brands and new lines equal a new level of excitement for FILA die-hards and those just discovering the marque. The revamped range includes sport and lifestyle masterpieces for everyone.

FILA Everest – The old adage goes “tough times never last but tough people do,”. Everest is a no-nonsense brand that believes in dreaming big and doing big. It is built for those who lead the extreme active lifestyle, who regularly tread on the cutting edge, the nature adventurer; yet it remains comfortable, allowing more freedom of movement without sacrificing durability. Lightweight but protective, Everest shoes are designed to meet the performance needs of the adventurous.

Cory Quirino_Queenie Rehman

Cory Quirino and Queenie Rehman

Miss World 2012 Wenxia Yu_Julia Morley

Miss World 2012 Wenxia Yu and Julia Morley

Cristalle Henares_Cristine Cuevas_Cris Albert_Jeena Lopez_Wanda Louwallien

Cristalle Henares, Cristine Cuevas, Cris Albert, Jeena Lopez and Wanda Louwallien

FILA Outdoors – More than a brand, Outdoors is an answer to a question. It is a response to one of the deepest and most basic of human needs, the desire to bring back the simple joys and pleasures of childhood. It is the direct result of the blood that runs through our veins, and the revolutionary return of the Pinoy. It is what FILA consumers want and need.

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Mandy Romero, Shiela Romero, Mikee Romero and Milka Romero

FILA Tiva – The Heart of Tiva is escape, a yearning for love, light, freedom. It is for the girl who takes the road less traveled. The Soul of Tiva is the mantra “follow the light.” It represents a new lifestyle and culture that loves the open sea, freedom, and nature. It follows alternative sports like surfing, diving and kite boarding, but with less emphasis on performance and more detail on the soul.

Raffy Llamas_Jose Constantino_Cris Albert_Butch Albert_Jerome Hernandez_Carlo Albert_Adrian Garcia_Georgina W_Borgy M_Fabio Ide_Jay De Jesus_Jim Donovan_Jones Lanza_Nino Pamplona_Tim Yap

Raffy Llamas, Jose Constantino, Cris Albert, Butch Albert, Jerome Hernandez, Carlo Albert, Adrian Garcia, Georgina Wilson, Borgy Manotoc Fabio Ide, Jay De Jesus, Jim Donovan, Jones Lanza, Nino Pamplona and Tim Yap

FILA Freestyle – A new hyper brand forged by the classic timelessness of FILA Vintage and the irresistible call of FILA Outdoors. A brand full of strength and personality, it screams youth at its prime but reflects a respect for the classics. Freestyle is for the Old Timeless, Livewire, Agro, Emo, Creative fun-seeker. Freestyle is anything but shy.

Santi Laborde_Sam Hunt_Mark Field_Raffy Llamas back_I-ºigo Zobel_Cris Albert_Borgy Manotoc_Georgina_Fabio_Tim

Santi Laborde, Sam Hunt, Mark Field, Raffy Llamas back, I-ºigo Zobel, Cris Albert, Borgy Manotoc, Georgina Wilson, Fabio and Tim

FILA believes that sport is an artform, a combination of beauty, luxury, and passion, form and movement. Sport can be viewed as a painting in a gallery or a ballet in a theatre. Sport is inspiring and inspired. As a company founded in Italy, FILA, more than anyone, recognizes the art of sport, the importance of design, and the feel uniquely tied to it.

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Tim Yap, Georgina Wilson, Borgy Manotoc and Fabio Ide

Fila shops are located at the following branches: SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma, Ayala Malls Pavilion, Ayala Malls Market! Market!, Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay, Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo, NCC Mall Davao, NCC Mall Tagum, LCC Legazpi

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For more information about Fila, log on to www.fila.ph.

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