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Wednesday, January 18, 2012

2012 JR. NBA PRESENTED BY ALASKA PROGRAM RETURNS TO THE PHILIPPINES FOR FIFTH CONSECUTIVE YEAR

Jr NBA Coach Marty Conlon, Alaska's Fred Uytengsu Jr, NBA Asia's Ed Winkle and Carlo Singson

The Jr. NBA is the league’s international youth development program that promotes basketball participation, sportsmanship and teamwork, and an active lifestyle among children. In addition to the three new cities, the 2012 Philippines schedule will also include Metro Manila, where the Jr. NBA National Training Camp will take place.  The program is open to boys between 10 and 14 years old.

“We have a great partner in Alaska, which shares our dedication to youth sports development and has played a vital role in the growth of the Jr. NBA program,” said Carlo Singson, Director and Philippines Country Manager, NBA Asia. “With the involvement of all our partners, the Jr. NBA program continues to expand and touch the lives of more young players, coaches, educators, and parents.”


“Alaska is committed to developing talent at the youth level and we are pleased to return as presenting partner,” said Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation. “The Jr. NBA is a great fit with Alaska’s mission to nurture talent and promote a healthy lifestyle through sports from a young age, and we look forward to another successful program this year.”

This year’s program will tip off with a coaching clinic in Manila on Jan. 14, and will then travel to Puerto Princesa in Palawan for a coaching clinic on Jan. 15 and a school clinic on Jan. 16.  From Palawan, the Jr. NBA will return to Central Luzon on Jan.18 for a school clinic and NBA Cares event in flood hit Pampanga. The Jr. NBA will also hold an NBA Cares activity on Jan. 19 in Cagayan de Oro, which was recently devastated by Typhoon Sendong, followed by a school clinic on Jan 20.

School clinics will continue during the months of February and March in Metro Manila in the lead up to the Regional Selection Camps which will be held in Puerto Princesa (Apr 10 – 11), Cagayan de Oro (Apr 14 – 15), Pampanga (Apr 17 – 18) and Manila (Apr 21 – 22). Upon completion of the Regional Selection Camps, the top 50 players from all over the country will be selected to participate in the three-day Jr. NBA National Training Camp to be held in early May in Manila.  As part of Alaska Milk’s support of the Jr. NBA, 10 of the 50 National Camp participants will be selected from this year’s Alaska Basketball Power Camp.  The program will culminate with the selection of the Jr. NBA All-Star Team providing the 10 best campers a unique NBA experience and the opportunity to play against a Jr. NBA team from another country.

Similar to last year, the 2012 Jr. NBA Coach of the Year presented by Alaska will be announced at the Jr. NBA National Training Camp, where the top 10 finalists for the award will be invited to participate as assistant instructors.  The award winner will be announced on the last day of the national training camp. Coaches interested in joining the search for Coach of the Year can log onto the Jr. NBA website for more details.

This year, Jr. NBA coach and former NBA player Martin“Marty” Conlon, who played for several NBA teams including the Milwaukee Bucks and the Boston Celtics, will oversee the program along with local coaches selected by the NBA, as well as members of the Alaska Aces coaching staff. The coaches will assist in teaching the NBA skill stations as well as communicating the importance of the Jr. NBA core values of sportsmanship, teamwork, a positive attitude, and respect (S.T.A.R.).  An NBA legend will participate in the national training camp and community outreach programs through NBA Cares.

The Jr. NBA program, together with its partners, will reinforce key values such as the importance of sports participation for parents and children, and will educate children, parents and coaches on children’s health and nutritional requirements. In addition to Alaska Powered Milk Drink, Gatorade returns as a partner this year and Spalding will once again act as the official supplier.  Jr. NBA official broadcast partners are Basketball TV, NBA Premium TV and Studio 23, with the Manila Bulletin serving as the official media print partner. Jr. NBA is also supported by the Basketball Coaches Association of the Philippines (BCAP). Provincial Host Cities include Puerto Princesa, Pampanga and Cagayan de Oro.

The Jr. NBA first visited the Philippines in early 2007 at 16 Metro Manila private and public schools.  The program expanded to 200 schools and 20,000 participants in 2008-09 and to 300 schools and 30,000 students in 2009-10.  In 2011, the program reached more than 400 schools and 40,000 students, parents, and coaches across the country. Each year a new city benefits from the grassroots basketball program that involves not just young players but also their parents and coaches.  The program remains free in all its stages for local coaches and young Filipino boys who want to join the program.  Registration is now ongoing through the Jr. NBA event website www.jrnba.com.ph. Fans can also follow us on Facebook at http://www.facebook.com/jrnbaphilippines and our official Twitter Feed at http://twitter.com/NBA_Philippines

About Alaska Milk
Alaska Milk Corporation (AMC) is committed to providing nutrition to Filipino households by ensuring high quality standards across its milk brands for almost four decades.  AMC’s leading brand, Alaska Powdered Milk Drink, highlights the importance of nutrition among children during their “growth gap years” (ages 4-12 years old). Since its introduction in 1986, Alaska Powdered Milk’s benefits of building strong bones and bodies as well as character formation is expressed in the promotion of a healthy lifestyle through sports.  Brand Alaska owns and implements the multi-awarded Alaska Power Camp which is held nationwide, offering programs in basketball and football.  Alaska also owns its professional basketball team, the Alaska Aces, a 13-time PBA champion team which is now on its 25th year of inspiring the youth to engage in sports.  Today, Brand Alaska partners with excellent local and international organizations that share the same objectives, vision, and values including the Ironman 70.3, Ironkids, XTerra, Makati Football School, Alabang Football School, and the Philippine Basketball Association.

About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2010-11 season, NBA games reached 215 countries and territories in more than 40 languages. End-of-season NBA rosters featured 85 players from 41 countries and territories. NBA merchandise is sold in more than 125,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site’s visitors coming from outside of North America.  The NBA is the No. 1 U.S. sports league on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed on each, respectively. Through NBA Cares, the league, its teams and players have donated more than $165 million to charity, completed more than 1.7 million hours of hands-on community service, and created more than 625 places where kids and families can live, learn, or play. 


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