Pinoy Blog Fest 3.0

The Chronicles of Veronica

Hers is probably one of the freshest—if not the freshest—faces ever to grace the Philippine broadcast industry. After several years, it remains a delight just looking at her sweet and appealing aura, not to mention the voice.

Her pretty face notwithstanding, veteran broadcaster extraordinaire Veronica Baluyut-Jimenez has always been immersed in every story over her illustrious career. For her, every bit of detail in a story should be carefully researched, dissected and thoroughly appraised for value and truthfulness and ultimately, should appeal to the audience.

And her latest broadcasting coup de grace, entitled “The Veronica Chronicles,” an investigative documentary to be shown on PTV-4 every 3^rd Wednesday of every month starting September 19, 2012 from 8-9 p.m., is no different matter. For the September episode of “The Veronica Chronicles,” the show will tackle the 40^th anniversary of the declaration of Martial Law, touted as one of the darkest episodes in our country’s political history.

Not new to this genre, Veronica waxed excitement because the show will deal with various social issues, and it’s very timely that the episode is about Martial Law. “The topic may be old and not too many people remember it. But what makes ours different is we’ll ask questions like, ‘was there closure regarding Martial Law?’ For the show, we want to analyze the issues, why these things happen, and include possible solutions. Perhaps Filipinos can offer theirs as well. Our approach is constructive and not merely controversial.”

And Veronica promises that “The Veronica Chronicles” will be as fair and as unbiased as possible. “There will be no bias in our show, it will be very balanced, which, if I may say, may surprise viewers since we are a government-owned station. This is the thrust of the new PTV. I’m sure the audience will enjoy it,” she avers.

She’s also looking forward to the show’s next episodes like their topic on anything “supernatural” in the Philippines like the “aswang” and “manananggal” for October and the infamous “Maguindanao Massacre” for November, which is marking its second year.

Aside from being the newest program avid PTV viewers can look forward to, the “The Veronica Chronicles” is also part of a major push by PTV, under its new management and of which Veronica is also a board member, to come up with new and relevant programs that offer a balanced approach to news and issues.

“What we want is to present interesting issues that transcend all social classes. Under the new officers of PTV-4, we will continue to work hard to be the new ‘alternative’ channel that provides niche programming, which is still based on our charter—to provide relevant and more importantly significant, news, information and public service to our viewers.”

What’s interesting to note, however, is that amid all these activities is the introduction of the new logo of PTV-4. “We’re also happy with the new logo because it adapts to the changing times. It has a more fresh and contemporary look, and definitely more youthful,” she adds.

With the airing of the “The Veronica Chronicles,” there’s no doubt that Veronica will be on her toes every week since she also has a weekly show, again with an investigative format, entitled “Sa Likod ng Istorya.” Aired every Sunday at 9:15 p.m., the show discusses the week’s more pressing and timely issues.

On a daily basis, Veronica’s plate is full of segments interspersed with the news, one of which is “Mga Pagsubok” that delves on political and social issues of the day. This is shown during the “News@1” news program every 1 p.m. and “News@6” which is—you guessed it—shown at 6 p.m., Monday to Friday. And if this is not enough, “Mga Pagsubok” has an English counterpart, by the way, entitled “Challenges” and shown at PTV’s “News Life” everyday at 9:15 p.m.

Now if these shows tell you that Veronica is not busy, then you must be living in another planet.

Catch Veronica Baluyut-Jimenez on “The Veronica Chronicles” every 3^rd Wednesday of the month beginning September 19, 2012 from 8-9 p.m.; “Sa Likod ng Istorya” on Sundays, 9:15 p.m.; “Mga Pagsubok” on “News@1” every 1 p.m. and “News@6” every 6 p.m., and “Challenges,” shown daily every 9:15 p.m on “News Life”. Or visit PTV-4 at www.ptv.ph.

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Goya for the Filipinos and Chocoholics by Heart

What exactly is the difference between tsokolate eh and tsokolate ah?

Both were used as code in Noli Me Tangere where tsokolate eh, the “good” thick chocolate drink was for important guests, while tsokolate ah, the “bad” watery version was for nuisances. Both are still used today, but as different recipes rather than a comment on one’s importance. These quirky terms survive as reminders of how we came to our identities as Pinoys through our long-running love affair with chocolate, and the history of our own language, Filipino.

Filipino today is the result of generations of modifying the Tagalog dialect with various Spanish and English influences. It was officially chosen as the national language in the first National Assembly in 1937 because it identified us as Filipinos. In 1946, President Osmeña passed a law officially celebrating it with the first Linggo ng Wika, then held on March. It was in 1997 when President Ramos declared the entire month of August as Pambansang Buwan ng Wika.

Chocolate has its own rich history in the Philippines, and it was the Spanish that introduced us to it. It was love at first bite, and we never looked back. One chocolate brand in particular has captured our love affair with chocolate. And much like other things we Filipinos have inherited such as the jeepney, adobo, and our language, we took chocolate and made it distinctly Pinoy!

In this case it was Goya, when it introduced the Goya Chocolate Bar in 1956. The company’s signature chocolate, the Goya Bar quickly became a favorite amongst Pinoys because it was sweet, simple, straightforward, and undeniably Filipino.

2006 was a big turning point when Delfi Foods Inc., updated the iconic brand, Goya, using the expertise and license of Delfi Chocolate Manufacturing SA Switzerland. This overhaul included sourcing the best cocoa beans, new and exciting chocolate recipes and variants, a modernized 3-hectare manufacturing plant in Marikina City, and a message that’s as honest and wholesome as the chocolate itself: Enjoy Life, Enjoy Goya!

Goya now has lots of different chocolates, but the Goya Bar remains a Pinoy favorite and the crown jewel of a brand founded over 50 years ago. Mostly unchanged since 1956, the Goya Bar still represents the Filipino and the Pinoy’s love for chocolate. With its history and identity, some might even say that it is the Filipino Chocolate. Loved by all, the Goya Bar does not discriminate, and it is still sweet, simple, and straightforward.

Perhaps most important of all, the Goya Bar has continued to grow with the Filipino thanks to the ongoing efforts by Delfi Foods. Since acquiring the brand in 2006, they have introduced new exciting recipes that cater to the Filipinos cravings for different types of chocolates, including 9 different variants for the Goya Bar!

Aside from the classic Milk Chocolate, Pinoy’s can also have their Goya Bar in rich Dark Chocolate, delicate Cream White, milk chocolate with Raisins, milk chocolate with Raisins and Nuts, milk chocolate with Almonds, Cookies and Cream with real cookie bits, Krispy Krunch—rice crispies in milk choclate, and Krispy Krunch Dark—rice crispies again, but this time in luxurious dark chocolate.

With all of these delectable Goya Chocolate Bars to choose from, Chocoholics everywhere have even more ways to enjoy life and enjoy Goya!

After all, chocolates are far more than just a sweet treat for us Filipinos. Chocolate to us is a gift, a celebration, and a tradition. And as President Osmeña wisely concluded, traditions are best honored by celebrating them.

This August, Goya invites all Chocoholics to stand proud and celebrate Buwan ng Wika with friends and family! Show your wit in the talumpati, your poetic heart in the tulaan, your intelligence in the bugtungan, make old Francisco proud in the balagtasan, and for the fiesta, make sure you’re stocked with lots of your favorite Goya Bar!

Not a certified Chocoholic yet? Join us on Facebook at http://www.facebook.com/GoyaChocoholics!